Digital media traning for agencies
As digital media continue to gain an increasing share of overall media spend, it is essential that media agency staff have the knowledge, skills, and confidence to develop and implement the most effective online media solutions - whether as part of a digital, or an integrated, planning and buying team.
Our training programs offer these benefits to agency staff:
- Confidence to be able to discuss digital media advertising opportunities internally, with clients and media reps.
- Skills you need in order to remain competitive.
- Understanding how online complements offline media and how to integrate online into your planning.
- Learning how to plan, buy, implement and measure online campaigns.
Who is it for?
- Traditional and digital media planner/buyers, support staff, and all managers who want to strengthen their contribution to digital media.
- Agencies that want to increase the digital expenditure of their clients by investing in their own education and skills in the digital space.
| What we do | What it means for you | Commercial results |
|---|---|---|
| Digital Chameleon equips your agency media team with the information, knowledge and skills to be able to develop and present online media programs | Your media team will have more confidence and will present more professionally to clients when discussing digital marketing | This will translate to better and more professional media plans, higher media budgets and client satisfaction and retention. |
| Digital Chameleon uses real world examples in the training modules to fast track your team's knowledge of the online space | This will provide your team with a fast tracked, in-depth understanding of the consumer and media landscape. The training will also empower your team with the right knowledge to push publishers for more integrated and tailored solutions for clients | This will enable them to construct truly integrated proposals across online and offline media and create a high level of client confidence in your agency. This means media dollars will all be spent with your agency and won't be siphoned off to side or fringe projects. |
| Digital Chameleon presents an independent view of how consumers and marketers are behaving in the online world - in an entertaining, relevant and engaging way | This will give your team enormous confidence in engaging marketers with innovative ideas, proposals and media plans (without publisher bias). | Proactive ideas have the potential to lead to bigger media budgets and the opportunity for you to tap into other areas of the marketing budget, including below the line marketing spend. |
| Digital Chameleon offers flexibility in learning through face to face, blended learning or e-learning | You can choose the method of learning that works best for your team, your company and your schedules over the time period that works for you | Your team can fast track their skills and knowledge in the way and timeframe that best matches your company priorities. |
Coaching options:
Senior managers and directors: one-to-one training in digital to get them up to speed quickly
Contact us for more information on coaching
Quotes from some of our course attendees:
The high point of the course for me was...
"To attain a good understanding of the uniqueness and usefulness of digital media in targeting specific audiences and it's potential to grow (especially social media)."
"Understanding more, giving me the confidence to talk about this with clients."
The most important thing I learned during this course was...
"The importance of discerning an advertiser's objectives and applying the right measurements to assess effectiveness".
"Looking forward to a digital future - doesn't have to be scary."