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Digital FastTrack on-demand internet media and marketing course

Digital FastTrack's
Social Media: a shift from passive to active control

Learning Objectives for this on-demand digital media training module

By the end of this module you will:

• Be able to describe the main social media channels
• Be able to recognise key brands within each channel
• Be aware of the opportunities and challenges for marketers around social media
• Have joined or subscribed to a new social networking service and have experienced its functionality

Consumers are more knowledgeable than marketers about how the web works, and they are more comfortable using it. This knowledge has advanced in leaps and bounds with the growing influence of social media. What is social media? According to Wikipedia, "Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers."

Social media is the fastest growing sector of internet use in many countries. Social media users tend to spend more time on the web overall, whether via PC or mobile, and there is a growing divide between web users who use social media and those who don't. While social provides many opportunities for marketers, it's also a challenging environment for brands that don't know how to approach consumers within this context which turns "traditional" advertising on its head!

Digital Chameleon's FastTrack series is made up of eight on-demand digital media and marketing training modules that help you transition your media and marketing skills to digital - taken online, at your own pace, at your own computer.

Taken together, the eight modules are the equivalent our full day Introduction to Digital Media course - which you'll have access to for 90 days. Or, you can subscribe to individual modules, each with 30-day access.

Is Digital FastTrack right for you?

It's for marketers and agency staff who need to know how to develop, manage, and track the performance of internet marketing and online advertising campaigns. Advertising sales reps, sales management, publishers, marketing, and business development staff who sell or support online ad sales. Whether you're transitioning a current role, or looking to develop a career in the fast growing digital media and marketing sector, Digital FastTrack is your first step.

What will you gain?

With our digital media and marketing training courses, you'll gain confidence in discussing, preparing, and evaluating digital media options and recommendations. You'll be better equipped to approach integrated programs. You'll be more confident discussing online options without having a "digital expert" in the room. You'll be skilled in the fastest growing media sector.