Digital Chameleon Blog

Facebook videoconferencing

Wednesday, July 27, 2011

While all the buzz is around Google+ right now, Facebook aren’t resting on their laurels either. About the same time Google+ was rolled out, Facebook announced it had teamed up with Skype to offer videoconferencing. Users can now use their webcams to use Skype to talk to friends and family. While not as big an evolution in their product as Google’s, Facebook has still just given 600 million users the ability to use Facebook as a real-time personal communication platform. Here’s the news from the official Facebook blog.
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Upping the ante in the social media wars

Wednesday, July 20, 2011

Within the last few weeks, two major players in the social media world have offered significant updates in their current offerings. Google’s Google+ project and Facebook’s new videoconferencing capabilities both have implications for marketers. Let’s take a look at each and see why. More

First looks at Google+

Thursday, July 07, 2011

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Best practice Facebook pages for Beauty brands

Wednesday, June 01, 2011

Facebook supports a multitude of tools and apps, but if it all sounds too hard and time consuming, there are experts who can help you devise your Facebook content strategy and make implementation of apps easy. Loopster Media operates in Australia and provides marketers with tools and services to help them achieve their goals on Facebook without having to spend time and money building custom apps. More

Building your business with Facebook pages

Wednesday, May 25, 2011

With a user base of over 600 million, 10 million of whom are Australians, Facebook is definitely mainstream and is becoming harder for marketers to ignore. More

Social media brings Barbie and Ken together again!

Wednesday, April 20, 2011

Did you know that Barbie and Ken are back together? Why should you care? Because in the last year Mattel has created a cheeky, engaging, viral and successful social media campaign that other marketers can learn from. Barbie is back, and she’s social media fabulous! More

A new way to view your social media

Wednesday, March 23, 2011

One of the (free) iPad apps that I’m really enjoying is Flipboard. If you’re not familiar with it, it’s a “social magazine.” If you’re on Facebook or Twitter, and have an iPad, proceed immediately to the app store and download Flipboard. More

Group buying sites harness the power of social commerce

Wednesday, March 02, 2011

US group buying site Groupon launched in Australia last week as Stardeals, entering a market already active in group buying with players such as Nine Entertainment Company’s Spreets and Cudo, owned by Yahoo!7. If you’re not sure how hot this segment of the online market is – Facebook and Google are expected to launch initiatives in this sector, as the margins are significantly higher than their current online advertising products. In fact, it was rumoured that Google attempted to buy Groupon back in December for several billion US dollars. More

Engaging with Beauty Consumers Online

Wednesday, February 09, 2011

Here's my column that appeared on Beauty Directory in January More

How to be successful on Facebook

Wednesday, January 12, 2011

Facebook has over 500 million users worldwide, and shows no signs of slowing in terms of popularity among consumers, as well as marketers. But the issue for marketers is how to effectively use Facebook (and really any social site), and not make the mistake of using their own customers as guinea pigs in their quest for social media prominence. Altimeter Group conducted research this year leading to a report called “The 8 Success Criteria for Facebook Page Marketing.” The study included input from 34 vendors, agencies, and experts to determine how to successfully make use of Facebook as a marketer, and how to develop a roadmap for best practice. I highly recommend you download the report. More