Digital Chameleon Blog
Digital media sales proposals
Wednesday, September 08, 2010
Because of the speed at which media planning and buying happens these days (especially online/digital), we’ve showed you the ultimate planning/buying process and the main steps that should be followed assuming there is enough time. Of course this compressed timeframe adds pressure to the sales effort and the traditional notions of pre-sales activity (doing some vertical industry research on the advertiser and their competitors, etc) falls by the wayside and we find media companies providing the trade with things such as online media centres where ratecards are often found; enewsletters that highlight the latest opportunities and maybe some case studies; and maybe even some research on who the audience is, how they use the site, how often they visit, etc. More
Who buys digital media?
Wednesday, August 25, 2010
How digital media is different
Wednesday, August 18, 2010
Challenges of buying and selling digital media
Wednesday, August 11, 2010
Accountable AND sustainable
Wednesday, July 14, 2010
We hear a lot about "the flight to accountability," and the benefits of the online medium for advertisers. Many of our clients are selling cross-platform solutions – i.e. a newspaper, magazine, TV, radio brand as an integrated solution. How often we are asked the question, “How do we compete with the performance networks?” The answer is you don’t. More
Do you know who you're selling?
Wednesday, July 07, 2010
Do you know your audience?
If you’re selling a cross-platform brand, can you articulate the
differences between your online/offline audiences? Are they different
people? How many of them consume all of your products v. simply via one
channel? How do they use the different channels? Do the demographics
skew differently for your online v. print Entertainment sections? Have
you gone beyond demographics online to understand the psychographics
(or at least the interests and behaviours) of your audience? More
Friction between online advertising buyers and sellers
Wednesday, June 30, 2010
Something troubling that we're seeing in our training sessions is increased annoyance on the part of online media sales reps with agencies – almost to the point of animosity. It seems to come from frustration, and not understanding how to work with agencies due to cumbersome structural issues on both sides. And I know the agency side has its issues with reps as well. More
Should we be looking beyond media for good online salespeople?
Wednesday, June 16, 2010
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