Understand which vehicles/solutions will meet client objectives and measure campaign accordingly. In order to tailor the best possible solution, you’ll need to understand the campaign objectives so you can select the right vehicles as well as a measurement strategy to deliver appropriate results. More

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Once an agency receives a campaign brief from a client, depending on the structure of the agency, a planner will write a strategy document based on consumer insights and distribute it to the media team(s); or an account director or media director may get the brief and develop a (media) strategy. Tools such as Roy Morgan or Panorama are used in the channel planning process to determine which media channels to include in the plan based on target audience use. More

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Since the digital media industry is still evolving, there are a variety of models on the “buy” side of the equation.  More

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If you’re making the transition from buying or selling other media channels, you may be in for a surprise! In some ways online/digital media buying and selling involves a similar process to other media channels, but in other ways it’s far more complex and time consuming. More

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