Digital Chameleon Blog
Digital media can play many roles
Wednesday, October 13, 2010
Optimising online advertising campaigns
Wednesday, October 06, 2010
Develop a reporting scorecard
Wednesday, September 29, 2010
Advertisers new to online will often ask how much traffic a campaign should drive to their site. Once you get beyond looking at CTR’s and focus on the “right” measurements, you’ll see that site traffic is irrelevant (unless, of course, the campaign objective is simply to drive traffic!). More
What's adserving?
Wednesday, September 22, 2010
Online advertising tracking tools
Wednesday, September 15, 2010
When planning an online advertising campaign, there is a great variety of anticipated actions that we can measure - and we need to make sure everyone involved is in agreement as to the measure of “success” in each campaign. Only by doing this can we ensure we’re keeping our eye on the ball during campaign implementation and tracking. More
Online audience measurement - it's apples and oranges
Wednesday, August 04, 2010
As accountable as the online medium is - there is currently no industry standard for measuring size of audience or “reach” or the online equivalent of a “TARP,” “GRP,” “circulation,” etc. While most will agree that all media measurement systems are flawed in some way, the traditional media have at least agreed on what their mode of measurement is. While there are some who believe the online/digital medium shouldn’t try to retrofit itself into a comparison with existing (flawed) offline metrics, others believe online/digital won’t see its full potential as an advertising medium until advertisers can compare it alongside other channels they’re familiar with. More
Figuring out ROI on Social Media
Thursday, April 29, 2010
"The real impact of auto-page inflation"
Monday, January 18, 2010
Nielsen launches upgraded NetView panel
Thursday, August 27, 2009
In its first step toward a standard currency for online, Nielsen has unveiled a new and improved Netview panel in Australia. The process started two years ago when the IAB started the conversation and since then Nielsen has responded to the industry and has been working with the IAB and MFA on the road to a standard currency that has wide industry support. More
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
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