Digital Chameleon Blog

Upping the ante in the social media wars

Wednesday, July 20, 2011

Within the last few weeks, two major players in the social media world have offered significant updates in their current offerings. Google’s Google+ project and Facebook’s new videoconferencing capabilities both have implications for marketers. Let’s take a look at each and see why. More

Best practice Facebook pages for Beauty brands

Wednesday, June 01, 2011

Facebook supports a multitude of tools and apps, but if it all sounds too hard and time consuming, there are experts who can help you devise your Facebook content strategy and make implementation of apps easy. Loopster Media operates in Australia and provides marketers with tools and services to help them achieve their goals on Facebook without having to spend time and money building custom apps. More

Building your business with Facebook pages

Wednesday, May 25, 2011

With a user base of over 600 million, 10 million of whom are Australians, Facebook is definitely mainstream and is becoming harder for marketers to ignore. More

Social media brings Barbie and Ken together again!

Wednesday, April 20, 2011

Did you know that Barbie and Ken are back together? Why should you care? Because in the last year Mattel has created a cheeky, engaging, viral and successful social media campaign that other marketers can learn from. Barbie is back, and she’s social media fabulous! More

Group buying sites harness the power of social commerce

Wednesday, March 02, 2011

US group buying site Groupon launched in Australia last week as Stardeals, entering a market already active in group buying with players such as Nine Entertainment Company’s Spreets and Cudo, owned by Yahoo!7. If you’re not sure how hot this segment of the online market is – Facebook and Google are expected to launch initiatives in this sector, as the margins are significantly higher than their current online advertising products. In fact, it was rumoured that Google attempted to buy Groupon back in December for several billion US dollars. More

Engaging with Beauty Consumers Online

Wednesday, February 09, 2011

Here's my column that appeared on Beauty Directory in January More

How to be successful on Facebook

Wednesday, January 12, 2011

Facebook has over 500 million users worldwide, and shows no signs of slowing in terms of popularity among consumers, as well as marketers. But the issue for marketers is how to effectively use Facebook (and really any social site), and not make the mistake of using their own customers as guinea pigs in their quest for social media prominence. Altimeter Group conducted research this year leading to a report called “The 8 Success Criteria for Facebook Page Marketing.” The study included input from 34 vendors, agencies, and experts to determine how to successfully make use of Facebook as a marketer, and how to develop a roadmap for best practice. I highly recommend you download the report. More

Is it possible to measure social media influence?

Wednesday, December 01, 2010

Social media may be helping advertising shift away from its focus on measuring ROI solely via quantitative measures. If we’re only looking at clicks or “fans,” then we’re looking at social media through the same lense we use for measuring other (less measurable) forms of media. To this end, The Advertising Research Federation (ARF), along with the ANA and WOMMA in the U.S. are working to create social media measurement guidelines that would take more qualitative measures into account. One of the “fuzziest” social media metrics to measure has to be “influence.” More

Social Media success metrics

Wednesday, November 24, 2010

As with any campaign, the metrics that you choose to measure should align with your campaign objectives. Forrester suggests that marketers fail because they tend to focus on the metrics that are most easily available, as opposed to those that best correspond to their objectives. More

Planning your social media strategy - understand your audience

Monday, September 20, 2010

Shown here is my column for Beauty Directory that you can access here (with registration).
More