Digital Chameleon Blog
First quarter online ad spend up year-on-year
Sunday, May 10, 2009
However, I'd like to focus on the positive, which is that year-on-year spending was up 14% - yet again delivering the biggest first-quarter spend in IAB Australia's history - from $385 million in Q1 08 to $440 million in Q1 '09. This is significant for a quarter where everyone seemed to be sitting on their hands in the business world. More
2008 online ad spend in U.S. remains strong
Saturday, May 09, 2009
Despite the overall economic climate in the US, online ad spend continued to grow in 2008 (by 10.6%) with even the fourth quarter showing an increase. Total spend of US$23billion shows strong performance in an ad industry which saw an overall decrease of 2.6% last year. Retail, financial services, computers and automotive remained the top spenders, with consumer packaged goods (fmcg) increasing its spend by 60% from 2007, More
Australian online ad spend grew 27% in '08
Wednesday, February 11, 2009
IAB Australia CEO Paul Fisher on Sky News from jo rapisardi on Vimeo.
The December numbers are out, showing a 27% year-on-year increase in online ad expenditure for 2008 - totaling $1.7 billion. While this is less than 2007's 34% YOY increase, it continues to be strong growth nonetheless. General display advertising has held onto its 27% share from calendar year '07-'08. Classifieds lost one point to Search YOY. In 2008, Classifieds has 26%, and Search comes in with 47% share of spend.
Total spend for the fourth quarter was $462 million, the largest fourth-quarter recorded. Both display and search categories saw an increase in Q4 over Q3, with classifieds showing a decrease for the quarter. Finance, Computers & Communications, and Motor Vehicle sectors remained the top spenders in the general display category. While Finance increased its market share of the the general display category from Q3 to Q4, Computers & Comms and Motor Vehicle verticals each saw a decrease in share of spend from Q3 to Q4.
Download the full report on the IAB Australia site
More
1
Recent Posts
- New blog - "Digital Media Training"
- Facebook videoconferencing
- Upping the ante in the social media wars
- First looks at Google+
- Best practice Facebook pages for Beauty brands
- Building your business with Facebook pages
- Social media brings Barbie and Ken together again!
- A new way to view your social media
- Group buying sites harness the power of social commerce
- Engaging with Beauty Consumers Online
Tags
- ad spend (5)
- adserving (1)
- agency (6)
- AIMIA (1)
- blogs (1)
- brand (6)
- creative (3)
- display (2)
- ecommerce (1)
- economy (9)
- elearning (2)
- Facebook (1)
- informal learning (1)
- internet (2)
- iPad (2)
- magazines (19)
- marketer (22)
- measurement (11)
- media (12)
- media buying (4)
- media sales (8)
- mobile (2)
- networks (1)
- newspapers (10)
- paid content (1)
- performance (2)
- publishers (18)
- research (8)
- retail (2)
- search (4)
- SME (3)
- social learning (2)
- social media (43)
- social media, brand, marketer (1)
- standards (2)
- strategy (2)
- targeting (2)
- tracking (3)
- training (7)
- trends (5)
- TV (2)
- twitter (13)
- viral (2)
Comments
Post has no comments.