While all the buzz is around Google+ right now, Facebook aren’t resting on their laurels either.  About the same time Google+ was rolled out, Facebook announced it had teamed up with Skype to offer videoconferencing.  Users can now use their webcams to use Skype to talk to friends and family.  While not as big an evolution in their product as Google’s, Facebook has still just given 600 million users the ability to use Facebook as a real-time personal communication platform.  Here’s the news from the official Facebook blog.

What does all this mean for your marketing?  It means there’s a whole raft of reasons for your customers and prospects to spend even more of their time in social media.  As this chart from Pew shows, social media is, with the exception of LinkedIn, a very female-oriented part of the internet.  What’s your plan to reach them there?  Digital Chameleon is currently developing a new online learning suite focused just on learning how to use social media effectively in your marketing.  Stay tuned for details

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