Facebook supports a multitude of tools and apps, but if it all sounds too hard and time consuming, there are experts who can help you devise your Facebook content strategy and make implementation of apps easy.  Loopster Media  operates in Australia and provides marketers with tools and services to help them achieve their goals on Facebook without having to spend time and money building custom apps. 

Many beauty brands have built a Facebook presence using these content management tools.  For example, Dove ‘s Facebook Page  allows users to select their country and language.  Dove makes use of multiple tabs for Skincare, Deodorant, Hair, Men, etc.  Included within these product tabs are options for people to submit questions, sign up for newsletters, take quizzes, answer polls, take part in discussions (there were 71 discussion topics when I last checked), and to share “where you find real beauty in your life.” Dove has over 1 million Facebook fans and this Page is a great example of a brand giving users the tools to interact and become part of the community.

Stila’s Page is a good example of using a splash page to make it clear to users what you want them to do (“Like Us”!) in no uncertain terms – with the payoff being that you’ll have access to exclusive offers each week.

Covergirl includes free products giveaways, exclusive videos, badges, polls and quizzes for those who join “My Covergirl” on Facebook.

Avon asks people to “Like” them on Facebook in order to watch a video.  They also include functionality for finding or becoming an Avon rep including videos, a Twitter feed, and a photo gallery.

It all starts with what your business is trying to accomplish via social media.  Have a look at what others in your category are doing, but don’t lose sight of the fact that you need to build in tools and functionality that drive the specific actions that are important to your brand and its goals. 

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